WHAT TO GIFT A UKRAINIAN FOR NEW YEAR’S EVE

Unlike many Europeans and Americans, for whom Christmas is the central winter holiday, New Year’s Eve is equally important, if not more so, in the hearts of many Ukrainians. This distinction stems from a complex history. During the Soviet era, religious holidays like Christmas were suppressed by the communist regime, which sought to diminish religious traditions and promote secular celebrations like New Year’s Eve instead. While Christmas is regaining its importance, especially among those embracing traditional Christian practices, New Year’s Eve remains the important occasion for family gatherings, festive meals, and gift exchanges. Over decades, this secular holiday took on a life of its own, complete with unique customs and traditions.

Today, New Year’s Eve in Ukraine is celebrated with grandeur and warmth. Families often come together to enjoy a festive dinner featuring traditional dishes such as holubtsi (stuffed cabbage rolls), herring under a fur coat (a layered salad with herring, beets, and mayonnaise), and other culinary delights. As midnight approaches, Ukrainians gather around to watch the president’s annual address, toast with champagne, and make wishes for the coming year. The celebration often continues well into the early hours of January 1st.

Gift-giving is an integral part of this holiday, with presents exchanged among family and friends to spread joy, strengthen bonds, and express heartfelt gratitude. If you’re planning to celebrate with Ukrainian friends, understanding these traditions — and knowing what gifts to give — can help you connect more deeply with this vibrant culture. Here are some ideas for New Year’s gifts that Ukrainians will appreciate:

1. Sweet treats and festive foods

Ukrainians love indulging in delicious treats during the holidays. A box of quality chocolates, a tin of cookies, or artisanal sweets will be well-received.

2. Warm clothing and accessories

Winter in Ukraine is often cold, so gifts like scarves, gloves, or cozy socks are both practical and thoughtful. Consider items made from natural materials like wool or cashmere for added comfort.

3. Practical gadgets or accessories 

Tech-savvy Ukrainians will appreciate useful gadgets, like portable chargers, headphones, or smart home devices. Due to frequent power outages caused by the war, portable power banks and batteries have become particularly valuable and practical gifts. 

4. Books or journals

If your Ukrainian friends love reading, a beautifully bound journal or a book in Ukrainian (or about Ukraine in their native language) can be a thoughtful gesture.

5. Alcoholic beverages

A bottle of fine wine, champagne, or even traditional Ukrainian spirits like horilka (vodka) can be a festive addition to the celebrations. If you’re gifting alcohol, make sure to select high-quality options to match the celebratory mood.

6. Personalized or handmade gifts

Handmade gifts or items customized with the recipient’s name or a personal message are always appreciated. For example, a photo book capturing shared memories or a handmade ornament for their New Year’s tree can bring a personal touch to the festivities.

7. Traditional handicrafts

Handmade Ukrainian items, such as vyshyvanky (embroidered shirts), ceramic ornaments, or wooden carvings, make meaningful gifts that celebrate local culture. Even if the recipient already has such items, these unique pieces are always appreciated.

8. Holiday decorations

Since New Year’s Eve is often celebrated with a decorated tree, festive ornaments or lights can be a timely and practical gift.

9. Gift cards or money

If you’re unsure what to choose, a gift card to a favorite store or a monetary gift in a festive envelope is perfectly acceptable.

In addition to traditional gifts, this year, you may also want to consider a gift that has a deeper, more meaningful impact. Donations have become a powerful way to show support during these challenging times. You can either donate directly or purchase something from our charity store to help both the brave soldiers on the front lines and the people suffering from the war, particularly in Kherson. 100% of the proceeds will go directly to those in need, ensuring they stay warm and safe this winter.

When selecting a gift for a Ukrainian friend, remember that New Year’s gifts are less about grandeur and more about showing care and respect for the relationship.